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The Coldwell Banker

Our Franchising Offerings

Around the corner, around the globe.
We’re local, national, global.
We’re trusted.
We’re involved.

Joining Us…

Launch your new business with a trusted Global Brand

Key name in the Industry since 1906 and in Ireland since 2006.

Wholly Independently owned and operated.

Be part of an ambitious, expanding & profitable network and offer unrivalled brand strength to your prospects.

Enjoy professional assistance & support in all aspects of your business.

Franchise Opportunities for exceptional and like-minded individuals looking to own their own business. And for existing businesses looking to grow their profit and strengthen their offering and reach.

We are keen to appoint professional and capable people to key and exciting locations where the Coldwell Banker brand will excel. 

Whether you are an existing estate agent with the desire to grow and expand or an experienced individual with the ambition to own and run a successful business, we’re here to support you in making that dream come true.

Partner with us & catapult your business to a running start.

Partner with us & catapult your business to a running start.
Building & Parenting a network of like-minded businesses, operating under the strength of a premium brand, is what we are intending to achieve.
Our service to these businesses enables each agent within the network to strive and lead the market through their excellence.

Our franchise services:

Extensive Group-wide Marketing & Support

Business Pack – Structure & IT

Website, SEO, Social Admin & Compliance Assistance

Training & Recruitment

“Being supported and assisted by the Coldwell Banker team when making tough decisions gives us great comfort – you know you are not alone. I’m enjoying the momentum of a growing business and being part of an expanding network”

Charlotte Lynch
Managing Director of CB Gates Properties

Interested in having a conversation around partnering with Coldwell Banker?

James Cleary
National Franchise & Sales Director

(T) 01 411 0012
(M) 086 440 3008

“I’m James and I have been working in the property sector for over 10 years and in franchising for even longer – I would be delighted to have a conversation around franchising with Coldwell Banker no matter what stage in the process you are at.”

Coldwell Banker Ireland continues to generate support mechanisms so that when we act as parent to a dynamic and motivated network, we empower every agent to strive for market excellence. Following are our services to the Franchise Network.

Group Wide Support

Coldwell Banker Support ensures that you and your business are not alone, together we find solutions to any problem – assisting with business operations and encouraging your participation in our network. 

We have all the templates created – whether you need letters, email templates,  valuation packs, advertising & brochure templates, signage, branding – all written, tried and tested and ready to go. Leaving you to go out and create your revenue.

Globally recognized, the Coldwell Banker brand is ready for use. Elegantly incorporated with the franchise identity, branding is strong and effective.

Coldwell Banker Compliance ensures that you are not alone, together we assist with your compliance decisions allowing for effective and competent action and procedures.

Training, whether it originates from Coldwell Banker Academy or from our Marketing, IT or compliance training programs, is an integral part of our growth as a network and is very much promoted throughout.


Whether it is an already established real estate business or a new franchise, adding Coldwell Banker Commercial will add value, credibility and know how,  that is trusted & respected locally, nationally and globally.

We have  an array of tools & platforms to assist you from start to finish, allowing you to launch an enviable market presence that is part of a significant commercial network.

  • Technology Hub – bespoke website, CRM system, digital marketing, lead generation software, SEO, Social and more
  • Branding, Working Templates & business structures ready to go
  • Acquisition & Disposition Services, Appraisal & Valuation services, Landlord/Tenant representation, Asset & Property management,
  • Valuation Tools; Market research & Analysis
  • Support, Training & Compliance

IT, CRM & Websites

Franchisee websites are cutting edge, inclusive, bespoke to branch. They are user-friendly websites powering all your client facing requirements, endorsed & supported by our parent websites. Your properties will be listed on the international website and excellent properties are also listed on, giving you that much extra when pitching for instruction.

A leading CRM system to drive your business on every front. Efficiently linked to sales and marketing platforms, allowing easy management of your operation.

From hardware to software, installation to support; numerous cutting edge tech tools at your disposal. Your IT, ready to go.


  • Innovative group-wide marketing initiatives.
  • Assistance with all local marketing, advertising, and PR.
  • A bespoke package to successfully launch each new franchise business.
  • Aspirational marketing collateral, raising the profile of the brand.
  • A portfolio of digital marketing tools are available for various digital requirements. SEO and social media campaigns are organized from a bespoke user platform and come with training & support.
  • Active Campaign Digital Platform.
  • Working Templates for all social media ready to go.
  • Lead Generation software & Valuation Tools together with full training & support.

Frequently Asked Questions (FAQ’s)

Joining the Coldwell Banker Network is an exciting venture, however there is much to consider. There can be many considerations to factor into your decision to joining the Coldwell Banker Brand. We get asked so many questions by potential franchisees, so we have listed our most frequently asked questions below.

This list is not exhaustive, so if you have any more queries, please do not hesitate to call and speak to us – we will be happy to talk you through anything you need us to.

How much will it cost me?

Depending on the type of franchise you take. Variable costs such as rental/purchase of premises, rates, or service charges will have to be considered. A PSRA Business Licence, currently £1000 pa, is required for each franchise type. Outlined below are some cost indicators that should help when considering the setup of your new business.

For New Start Franchises

New start offices will need to consider factors such as variations in size of site, refurbishment requirements and local competition which could affect their expenditure. Many commercial landlords require rent deposits that may eat into your capital. The Coldwell Banker fee is €10,000 for a 5–10 year term for an Office New Start franchise or €12,000 for a Virtual New Start franchise. Franchise website is €2500 as well as €50 +Vat pcm for email & website hosting. 

For Conversion Franchises

As it is an established business converting to the Coldwell Banker Brand, the main set-up expenses will be branding such as signage, window display and Internal office display. We have the designs and logos etc. and will provide details once franchise terms are agreed. We are advised that a budget of €5k upwards could be required. The Coldwell Banker initial franchise fee is €7000 for a 5–10 year term for a conversion franchise. Franchise website is €2500 as well as €50 + VAT pcm for email & website hosting. Normal Estate agency running costs are the other considered costs after that.

For Commercial Only Franchises

Already operating as an established residential business, adding the Coldwell Banker Commercial Brand to your agency will mean that the main set-up expenses will be branding such as signage, window display and Internal office display. We have the designs and logos etc. and will provide details once franchise terms are agreed.

The Coldwell Banker initial franchise fee is €5000 for a 5–10 year term for a conversion franchise. Franchise website is €2500 as well as €50 +Vat pcm for email & website hosting.

For Re-Sale Franchises

Although benefitting from a business that is already established, the new franchisee may have to appoint new premises etc. to continue business and all the same considerations as a new start  franchisee would have to be taken into account. It is possible the re-sale Franchise is an office or a virtual entity. The Coldwell Banker fee is €10,000 for a 5–10  year term for an Office Re-sale franchise or €12,000 for a Virtual Re-Sale franchise. Franchise website is €2500 as well as €50 + VAT pcm for email & website hosting.

From the initial phone call, you will meet with us to discuss possibilities in more detail. From there, and if both parties deem a partnership to be of satisfaction, due diligence will commence on the individual. This process usually takes 2-4 weeks. Note The big variation in timelines comes from the ability to find and secure suitable premises. For virtual franchisees, the process is shorter. Given that the virtual franchisee does not necessarily  require premises, the process can happen more quickly – often 1–2 months.

For Independent estate agents looking to convert to the Coldwell Banker network, the process can take approximately 3 months. For individuals looking to launch a Coldwell Banker office as a ‘New Start’; the process takes a similar time. This can be dependent on a number of factors, including hiring staff and finding the right shop-branding and office preparation.

Each Coldwell Banker  business  has individual territories to work within, based on research and typical market trends. We will work with you to agree a suitable territory which will enable you to run an attractive business, covering sufficient volumes of property.

Territories will reflect the natural reach of areas – typically rivalling other agencies’ coverage. Variations in territory size do exist – for example; in cities where the properties turnover on a quicker basis like Dublin, the territories may be less than a mile or two across, whereas market towns where homes may be lived in for an average of 10 years plus, the territory may reach for miles across.

We have a number of areas that are available for franchise opportunities. We are developing the Munster region currently as we have had a good sales record in the region and wish to enable further agents to enjoy the benefits of our success.

We would happily consider most areas and would welcome a private and confidential chat to discuss further.

Yes, of course – we encourage it! We will support you in opening another office when the time is right.

We will not open two offices in the same area, as the territories are exclusive to each franchise agreement. From time to time, some overlapping may take place at the edges of territories. However, it may be that a nearby area will be available, as we are currently in the process of expanding nationwide. We do allow Joint Ventures, but that is a decision to be made with your neighbouring office and not to do with Coldwell Banker Affiliates Ltd.

Once you become part of our network you also become part of the conversation when it comes to new franchises close by so that there are no surprises and everyone is happy to work together, enjoying the advantages being part of a large network can bring.

The agreements are on a 5–10 year term (renewable).

Behind the scenes in our Dublin head office, we are dedicated to supporting each and every office/territory owner, regardless of location or size.

Support in Marketing, PR, Business Affairs, IT, Accounting, International & Luxury, Compliance and Financial Services is always available. We also offer training where required and assist you from initial set-up to continued operation of your business.

Typically, our franchisees come from an estate agency background, all must hold a PSRA licence in order to be able to practise as an estate agent in Ireland. Often they would be experienced with local knowledge of where they are now operating.

We would consider applications from people from outside the estate agency industry so long as they demonstrate strong business acumen with the focus on recruiting an experienced estate agency person to complement their own skills.

Yes. Strong and well managed offices can be a very rewarding and attractive proposition, not only during the operation, but can also be a very attractive and saleable asset when the time comes to retire or move on to the next chapter. When the time comes to sell your franchise, Coldwell Banker will work with you to secure a suitable purchaser who can take your business to the next chapter.

Next Steps

If you’re interested in finding out more about becoming a Coldwell Banker Franchisee and owning your own Coldwell Banker Business – then we’d love to hear from you.

The first step is an initial, confidential, call/virtual meeting with one of our team to answer any questions you may have and to talk through some of the following:

Your experience & current position

Locations you are interested in

Locating premises or virtual route options

Funding & Finance

How our services can benefit your plans

Arranging a meeting at our Dublin office

Interested in having a conversation around partnering with Coldwell Banker?

Fill in the contact form:


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