ACCELERATED MARKETING

OUR COMPANY

Coldwell Banker understands moving home is one of the most important decisions you make; your home is both a financial and emotional investment. We understand that each property requires a bespoke approach to marketing and take the instruction to sell your home a privilege, an honour and a serious commitment. Our bespoke process takes a lifestyle approach to the promotion of property focusing on vendor’s comments to highlight personal characteristics that show a home, rather than simply a house. This is presented together with an efficient sales process and high level of customer service. This brochure guides you through some of the strategies and approaches Coldwell Banker utilise in the promotion, marketing and sale of a property

The accelerated marketing programme aims to sell your home for the best possible price in the shortest time-frame possible by enhancing the marketing and exposure for the property

INTRODUCING ACCELERATED MARKETING

Our accelerated marketing services encompass the best of both online and offline marketing tools to maximise the visibility of your property

Coldwell Banker Ireland recognises that more intensive market efforts can sell a property faster. The Coldwell Banker accelerated marketing brings together a high impact suite of marketing materials and widespread distribution and exposure to firstly generate interest and secondly fulfill enquiries to generate viewings

The enhanced marketing is achieved through various packaged suites of marketing collateral combining professionally produced materials such as photography, floor-plans, brochure production and magazine features with the lifestyle approach utilised with the Coldwell Banker brand, in the knowledge that people buy into the lifestyle of a property and it’s location as much as they do bricks, mortar and dimensions of it’s construction.

Widespread exposure means taking these marketing materials and distributing them to the broadest possible audience within the target demographic.

THE FULL RANGE OF MARKETING MATERIALS AVAILABLE THROUGH OUR ACCELERATED MARKETING SERVICES INCLUDES

Listing on Coldwell Banker Websites

The house is displayed to a local & global audience.

Floor Plan

Most potential buyers will use the floor plans of the property to assess whether the property will suit their needs, prior to arranging a viewing.

Vendor interview

Rather than the traditional functional approach to describing a property, a vendor interview can paint an image of what life is like living in your home and the local area.

Window Cards

Professionally printed; these striking window cards are an essential element to any listing.

A ‘Fresh on the market’ HTML mailer

With online activity becoming equally important as offline, the professionally designed HTML mailer can be sent to our email applicants with ease.

Home Enhancement Advice

We will help you plan to enhance your property’s appearance so buyers prefer it to similar properties on the market.

Professional Photography

Professional photography makes all the difference, creating a striking first impression of the features of the property coupled with artistic lifestyle shots.

Highly Qualified Negotiators

Coldwell Banker University. With our ongoing specialised training courses our agents have the negotiation skills to achieve the best possible price.

Property Particulars

High impact brochures designed to impress any particular purchaser.

Just Listed Canvass Cards

Generating local awareness about your home as a new instruction.

For Sale

We strongly recommend a for sale sign. It is the classic marketing device for selling property. Experience shows we constantly get more enquiries when there is a sign board.

Listing on leading Irish & UK websites

PRESS AND PR

Once your property is on the market, it is time to pull out all the stops and make sure it is seen by a wide range of potential buyers

As a global network of licensed estate agencies specialising in the market and sale of residential property we combine the widespread exposure of the International marketplace with the local expertise and knowledge of our sales agent. Our in-house PR team constantly seek exposure for Coldwell Banker properties ensuring that your property has prime visibility. PR is invaluable to compliment advertising, as your property is given exposure and credibility by an independent source.

ONLINE MARKETING

Coldwell Banker embraces all forms of technology, maximising your property’s visibility by communicating across a variety of media to a more and more tech-savvy market

Coldwell Banker agents utilise comprehensive technology platforms including websites focusing on local, national and international markets, iPhone and iPad applications and social networking and video marketing through the unique Coldwell Banker On Location/YouTube Alliance.

Although our technology is part of our standard marketing efforts, the additional materials we broadcast are created for you as part of your accelerated marketing services. With 88% of all property searches believed to start online, Coldwell Banker understands the importance of online marketing.